Serial Storytelling  |  List Selection & Targeting  |  Copywriting & Design  |  E-Mail Analytics
	Once you’ve chosen the right e-mail properties and planned an advertising campaign to take advantage of serial storytelling, you must then create effective ads. With Permission Comes Higher Expectations Many companies squander promising permission e-mail marketing campaigns by outsourcing the copywriting and design to traditional ad agencies or freelancers who lack expertise in permission e-mail marketing. Most traditional advertising tries to gain your attention by interrupting you. As Seth Godin, the father of permission marketing, explained in his groundbreaking book, Permission Marketing, and reiterated recently in Purple Cow, interruption advertising no longer works. Permission e-mail marketing operates from a different premise -- prospects promise to pay attention to your advertising as long as it exceeds their expectations. As a result, copywriting and design for permission e-mail marketing requires a different approach. Copy and Design that Do Double Duty When writing copy for a permission e-mail marketing campaign, not only must you tell an ongoing story over a series of messages, but you must make that story helpful, interesting, or entertaining. In short, your advertisements must also contain editorial content. For its part, the design must incorporate prominent calls to action into the very fabric of the message, including at least one that people can see in their preview pane. The design must also be visually appealing. You’re Busy. We Can Help. Unlike many agencies, we have the talent required to create persuasive e-mail advertisements that work. Thanks to our e-mail newsletter service, we know how to create a blend of editorial and promotional material, and serialize it over a period of days, weeks, or months. Thanks to our optimized landing pages service, we know how to create an eye-pleasing design that also persuades. Contact us to discuss your next permission e-mail marketing campaign