Equisys, a leading communications software company in Europe now has its sights set on the United States. To this end, Equisys retained us to create a permission e-mail marketing campaign and an accompanying series of landing pages designed to generate leads for its U.S. salespeople. In the most recent leg of this year-long campaign, we created a series of ads called Cliffhangers that have exceeded the results Equisys obtained when it created these campaigns in-house.
Sample Cliffhanger Ad
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Multimedia Tutorial Services (MMT) sells an award-winning line of math tutorials for struggling K-12 students under the brand Math Made Easy. MMT retained us to create an optimized landing page for its Google AdWords campaign. Before we got involved, MMT’s homemade landing page was converting about 4% of the traffic generated by its Google campaign. The landing page we created has increased the conversion rate by nearly 100%, and has paid for itself many times over. Because of this success, MMT has since expanded our role in its marketing program, most recently asking us to fine-tune its Google campaign and create more landing pages.
MMT’s Original Landing Page
Our Redesigned Landing Page
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A winner of Computerworld’s Innovative Technology Award for 2003, Peribit Networks sells a line of network appliances that use DNA sequencing technology to reduce bandwidth needs across wide area networks. Like many companies, Peribit regularly publishes a newsletter, but found it difficult to create compelling content because of a lack of editorial resources. Peribit retained us to revamp its newsletter and take over research and writing responsibilities.
Peribit’s Most Recent Newsletter
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