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The right message at the right time
with every search.
Thanks to Google, Overture, FindWhat, and others, keyword-driven search engine marketing has become the hottest form of online marketing available today. It’s easy to see why. When people conduct a search, they are actively seeking information. If the keywords they use for their search directly relate to your products and services, what better time to show them an advertisement and accompanying link.
Interestingly, search engine marketing has much in common with the stock market. Both rely on a bidding system with constantly changing prices. Although search engine marketing may seem straightforward, you can quickly lose your shirt thanks to an uneven playing field with hidden complexities.
For example, a search engine campaign can involve hundreds or even thousands of keywords and phrases, all of which require monitoring. Without the experience, time, and tools required for such monitoring, you’ll find yourself at a distinct disadvantage.
Fortunately, we’ve developed a process that helps companies set SMART objectives (Specific, Measurable, Achievable, Realistic, and Time-Bound) for their search engine marketing. We then combine our expertise with sophisticated software to create and launch such campaigns, continually monitoring and tweaking them to maximize the effectiveness and minimize the cost.
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