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On January 1, 2004, permission (and of course unsolicited) e-mail marketing became a federally-regulated activity thanks to the CAN-SPAM Act. Does your company have a CAN-SPAM compliance program?
The CAN-SPAM Act provides for both criminal and civil liability. A civil violation can result from as few as one e-mail message. For this reason, if your company uses e-mail to communicate with prospective or existing customers, it should implement a compliance program.
A CAN-SPAM compliance program will not provide you with an absolute defense to a CAN-SPAM violation, but it will significantly lessen the likelihood of such a violation in the first place, and should such a violation occur, its existence can significantly mitigate damages.
You're Busy. We Can Help.
Before his online marketing career, our founder, Neil Squillante, practiced law at Willkie Farr & Gallagher, a multinational law firm. As a result of his background, Neil understands how to implement a compliance program from both a legal and marketing perspective.
From writing a CAN-SPAM compliance manual to training your sales and marketing team to auditing and adjusting your e-mail marketing activities, we can help your company become CAN-SPAM compliant without relinquishing any of e-mail marketing's effectiveness.
To discuss your CAN-SPAM compliance needs with us, please fill out the form below, and we'll respond promptly.
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